#WriterWednesday: Making a Book Fair Work for You

Book fairs can be a risky investment (you may not earn what you spent to get there), but I recommend making the investment. Here’s the why and how to make it work it work for you. 

Why Attend a Book Fair?

  • That’s where readers are! This reason should be simple and self explanatory. You’re a writer and you want to either to build a following or develop your growing following. There’s nothing like going out and meeting the people to build  a following
  • Networking–a book fair provides you with the opportunity to meet other authors, bloggers, etc. Which can lead to education on marketing strategies, connections, and greater understanding of the craft and business of writing. 

How to Make it Work for You

  • Attend a book fair that is geared towards the audience you want to reach. For example, my intended audience consists of black women ages 25-45, so this weekend I attended the Black Book Fair. A perfect place to encounter my audience and anyone else who may be interested in my writing. 
  • Take some time and search for fairs, festivals, and conferences that are geared toward your genre and your audience for vending opportunities.
  • During your down time (if you have an assistant) step away from your table and meet the authors around you, hand out flyers/cards/bookmarks or any other promotional item you have to readers. I did this at the Black Book Fair and I was able, by the grace of God to get a reader to follow me back to my table and purchase a book. 

    My sister, Nicole after setting up my table.
    My sister, Nicole after setting up my table.

How to Prepare for the Book Fair

Preparation is necessary for prosperity.

  • Be prepared to accept any forms of payment (except checks of course). You can get a Square reader for free from their site in order to accept electronic payments
  • Get change in advance. Yes, there is always some kind person who has change to spare, but really you need to have your own. 
  • Pack everything the night before. Your books, email list sign up sheet, candies, display items, etc. Be sure to check with the sponsors on the level of decoration allowed or feasible for that particular venue. Actually, you may want to keep the less is more concept in mind because an excessive amount of decoration may deter some readers. 
  • If possible have someone work the booth. Your nerves may be rattled and your adrenaline is pumping and you’re trying to do it all. Stop trying to do it all–bring a friend, sister, or cousin to give you a hand and chat with you when it’s slow. My sister always assists me during events (she’ll assist you if you want use the Contact page to request her help she does event planning, decorations, hosting, sales, and publicity) 
  • ENJOY! Have fun.

If you have any questions or information to share about attending book fairs and festivals please post them in the comments. 

#Wanted #Bloggers and #RadioShow #Host for the Seasoned with Grace Virtual Book Tour

Seasoned with Grace Virtual Tour

In a couple of months my new book, Seasoned with Grace will be making its world debut. I’d like to make sure that Seasoned with Grace enters the literary world feeling welcomed and I need your help. If you’re a blogger or a radio show host please consider hosting me during this tour. 

Seasoned with Grace not only deals with struggles surrounding faith, it also deals with issues like addiction, rape, and a forced abortion (and of course there’s a spot of romance in there).

If you would like to host me and Seasoned with Grace please click here

If you know a blogger or a radio show host then please share this post or the link to the sign up form: http://bit.ly/SWGVirtualTour

Thank you! 

#WriterWednesday : Mental Health Day

Writers are wacky. Yes, I said it. We live with people and stories in our heads. Words haunt us at times and characters cajole us out of bed to tell their tales. What every writer needs to do frequently is take a mental health day, Take a break from the words and the people living in your head and connect with the real people in your life. Negatives Positives Computer Keys Showing Plus And Minus Alternatives Analysis And Decisions

Stop yelling at me and looking at the computer screen funny. I know that you need to write. You are a committed and dedicated artist who must write something every single day. Now for the reality check in order to write well you need to be well. Yes, in fits of madness, sadness, or even depression you may feel like a creative genius or you may produce your greatest work, but those moods are not enough to sustain your writing career, 

Take a break. As a matter of fact do something us writers rarely do–celebrate you. Celebrate the work that you accomplished. If you only typed one word today bust out the Martinelli’s Sparkling Cider and do a happy dance you are not where you were yesterday. Don’t even get into that self-deprecating train of thought, but I’m not where I want to be. You are not where you were and you are taking steps to change that. Celebrate. 

I give you permission to celebrate.