Collaborate Like Cardi

Sooooo, I kicked 2018 off by teaching a visibility and relelvancy series on Facebook. Last night’s lesson was on Getting Comfortable with Colloboration if you want to remain visible and relevant between projects. This also happened last night.

 

That’s right Carbi B and Bruno Mars teamed up and dropped a dope ode to the 90s video. Now for those of you side eyeing me for even supporting, celebrating, and using Carbi B as a teaching point because you don’t like her messaging–you’ve been focusing on the wrong thing for so long you missed the methods and all the lessons she’s been teaching us on how to get this schmoney. For those of you who are concerned about what I’m watching you should be more concerned about how I’m walking (stay focused).

Cardi B closed out 2017 with two major collabos and opened 2018 with an awesome collaboration. If you want to elevate your brand in 2018 you better learn to collaborate like Cardi B. The method can be broken like this visibility + versatility = coins.

Here are 3 Tips to Help You Start Collaborating Like Cardi:

1. Each collaboration that Cardi B has been featured in has showcased the Trap Selena in either a different genre or a different side of Cardi as an artist demonstrating she isn’t a one trick pony. Do your collaborations allow you show your versatility?

2. With the exception of Cardi’s collaboration with Bruno Mars. She thoroughly promoted each collabo, by sharing snippets, footage, and thanking them. Bruno pulled a fast action move and dropped the video just when she started prompting it, but it worked. They’re trending and after the trend comes the checks. What’s your promotion strategy look like after you secure strategic collaborations?

3. Each collaboration has been with an artist that is at the top of their game or will introduce Cardi to a new and more diversified audience. Who are the influencers, authors, and brands that you should be collaborating with. Have you been talking to the same people online everyday and wondering why your PayPal isn’t blinging? It’s time for you to start collaborating like Cardi.

I don’t know what your goals for 2018 are, but if you clicked on the link to this blog or you’re following me then I know that one of your goals is to glow up. However, you have not been able to get in front of the right people to support your vision, you don’t want to waste time on investing in tactics that don’t make sense, and don’t fit your brand.

That’s why I’m hosting the Collaborate Like Cardi Masterclass. This step-by-step Collaborate Like Cardimasterclass will show you exactly how to easily identify which collaborations are key for your brand, exactly what you should showcase in these collaborations to increase your conversions, and how to gain collaborations even when no one is looking for you.  Register for this class and start creating the collaborations you need to collect more coins in 2018, immediately. 

#WriterWednesday All Eyes on Me: Virtual Book Tour

Let’s break it down a bit for those who don’t know about Virtual Book Tours. A virtual book tour is when an author visits blogs, radio shows, writes guest post, etc. to share their latest work with readers during a specific period of time. The length is up to you–one week, two weeks, a month.

This your can take place before the release of your book, when the book is released, or after the release of your book. 


Options

You have two options–hire someone to organize your tour for you or organize it yourself. Every virtual book tour I’ve been on I organized myself because at the time I didn’t have the budget. 

DYI Tips
Organize, organize, organize. If you’re not well connected in the publishing world or know a bunch of bloggers and radio show host then you’re going to have get organized, well in advance. Most bloggers schedule posts in advance and they are not going to break their timeline for you.You need to start arranging the tour six months in advance. If you don’t know many bloggers or want to step outside of your comfort zone visit Book Blogger Directory to find bloggers in your genre.

Also, be prepared to be rejected. Some bloggers will not want you, your content, or book. If you’re not going to be spending money on this tour you better be prepared to spend time putting this tour together.

  • Beware of sites in which you have to pay to be featured on their website. Yes, this a promo tour and sometimes you have to pay for promotion, but paying to be featured on a blog is a little sketchy unless that blogger has a huge audience with some guaranteed results.
  • Some radio shows charge for guests. Don’t be afraid to ask for stats and demographics. If they can’t prove they have a diverse listening audience that includes you ideal reader. Keep your coins and move on to the next one. 
  • Create graphics for free using Canva, Pic Monkey, Be Funky, or Ribbet
  • Select several different excerpts so that your fans, followers, and friends can have a rich experience while following the tour. 
  • Try to do guest post with content connected to the book and of interest to the blog audience. Those posts usually generate lots of hits. 

Know your purpose. A blog tour is to create awareness and announce your presence. Don’t go crazy if after you’ve organized this phenomenal tour the only person who buys a copy of your book is your grandmother in Toledo. People cannot purchase something that they don’t know about. A Virtual Book Tour is your introduction to them. 

Have you organized your own virtual book tour before? Share your experiences in the comments. If you haven’t tried one yet make sure you come back and let me know how it goes.

#MompreneurMonday Transparency: 3 Questions to Ask Before Baring it All

Transparency is a hot ticket word for entrepreneurs and personal brands using social media. As a mompreneur I’m sure you want to build a banging, transformative brand, but you don’t want to look like a messy reality star in the process. 

So, how do you determine which personal battle should be shared and which one remain in the record books? 


Ask yourself these 3 questions to determine how transparent you should need to be:

1️⃣ Can your audience’s life or business be improved by it? 

If they can’t bank off it–build new programs around it, write about it, improve their mindset or work ethic from what you’re about to share then this story probably should remain personal.  Don’t share for shock value or just because you see everyone doing it. 

2️⃣ Have you healed or recovered from the experience yet? 

If it’s too raw sometimes sharing might be therapeutic for you, but in the long run it won’t build up your audience or your bottom line. Instead you’ll wind up looking messy and unprofessional while sharing if you’re still caught up in the heat of things. 

3️⃣ Is suppressing this experience a direct contradiction or in opposition of what you teach? 

If you’re teaching women about finances and your families money is in shambles, girl bye! You better spill the beans ’cause when we find out the truth we are going to demand a refund even if your products work for us. 

How do you determine how transparent you should be with your audience???