Collaborate Like Cardi

Sooooo, I kicked 2018 off by teaching a visibility and relelvancy series on Facebook. Last night’s lesson was on Getting Comfortable with Colloboration if you want to remain visible and relevant between projects. This also happened last night.

 

That’s right Carbi B and Bruno Mars teamed up and dropped a dope ode to the 90s video. Now for those of you side eyeing me for even supporting, celebrating, and using Carbi B as a teaching point because you don’t like her messaging–you’ve been focusing on the wrong thing for so long you missed the methods and all the lessons she’s been teaching us on how to get this schmoney. For those of you who are concerned about what I’m watching you should be more concerned about how I’m walking (stay focused).

Cardi B closed out 2017 with two major collabos and opened 2018 with an awesome collaboration. If you want to elevate your brand in 2018 you better learn to collaborate like Cardi B. The method can be broken like this visibility + versatility = coins.

Here are 3 Tips to Help You Start Collaborating Like Cardi:

1. Each collaboration that Cardi B has been featured in has showcased the Trap Selena in either a different genre or a different side of Cardi as an artist demonstrating she isn’t a one trick pony. Do your collaborations allow you show your versatility?

2. With the exception of Cardi’s collaboration with Bruno Mars. She thoroughly promoted each collabo, by sharing snippets, footage, and thanking them. Bruno pulled a fast action move and dropped the video just when she started prompting it, but it worked. They’re trending and after the trend comes the checks. What’s your promotion strategy look like after you secure strategic collaborations?

3. Each collaboration has been with an artist that is at the top of their game or will introduce Cardi to a new and more diversified audience. Who are the influencers, authors, and brands that you should be collaborating with. Have you been talking to the same people online everyday and wondering why your PayPal isn’t blinging? It’s time for you to start collaborating like Cardi.

I don’t know what your goals for 2018 are, but if you clicked on the link to this blog or you’re following me then I know that one of your goals is to glow up. However, you have not been able to get in front of the right people to support your vision, you don’t want to waste time on investing in tactics that don’t make sense, and don’t fit your brand.

That’s why I’m hosting the Collaborate Like Cardi Masterclass. This step-by-step Collaborate Like Cardimasterclass will show you exactly how to easily identify which collaborations are key for your brand, exactly what you should showcase in these collaborations to increase your conversions, and how to gain collaborations even when no one is looking for you.  Register for this class and start creating the collaborations you need to collect more coins in 2018, immediately. 

#WriterWednesday March Edition of the Boost Your Brand Challenge 

If you’re anything like I was when I started writing, you were ready to write, ready to see sales, connect with readers, and see some of the action that everyone was saying social media could take me to the next level. 

Only that didn’t happen right away. 
It didn’t happen until I started making an organized concerted effort to Boost My Brand. Now I’m sharing the tools that I used to Boost My Brand. 
Are you tired of having a headache? 
Low engagement and low sales making you doubt your skills or the reason you even started writing?

All the marketing gurus telling you stuff, but not telling you how to implement? 

That means it’s time for you get creative and Boost Your Brand. 
Take control of your branding and marketing efforts while having fun is truly possible. You don’t have to do what I do the way I do it, but you can learn the tips and tricks that have helped me create a thriving author brand. 
“This challenge was so power packed..Nigeria Lockley truly delivered value…no fluff and made me discover ways to boost my author and inspirational brands that I didn’t know before.” Abigaelle Coly, February Boost Your Brand Participant
Doors are now open for the March 17 Ways to Boost Your Brand Challenge. Doors close on the 16th and we start promptly on the 17th. Get in where you fit in and prepare to #GetyourInheritance
Small action leads to big success. Building your author brand, marketing, and promoting it won’t be easy especially when you either do a smattering of things here and there or take huge sweeping actions and then stop. 
I know you just want to write the books; that’s all any of us want to do. However, there’s this moment where writing the books  isn’t enough and you actually want to sell the books. 

Before sales can kickoff you have to tackle brand recognition. If that’s been your struggle then I have something for you. 

The 17 Ways to Boost Your Author Brand in 2017 Challenge. 

Take this 17 Day challenge: 

  • Boost your brand’s visibility. 
  • Increase your brand’s promotional efforts effortlessly.
  • Increase engagement.
  • Increase your brand’s influence and income.

On 3/17 the Challenge kicks off, but you can register now.

That’s low investment of $34 will yield high returns. By Day 2 she had 3 months of content. 

3 Months of Content 😲😲😲
Blog content being written and published. Immediately!
I gave her a road map for her funnel.
Transform your mindset about promoting and marketing your brand. 
Branding and marketing doesn’t have to give you a headache. 
Searching for and connecting with your ideal audience shouldn’t feel like attending a series of several bad blind dates. 
Stop feeling under dressed for the occasion.

Jump in and take the challenge. Click here to take the 17 Ways to Boost Your Brand in 2017 Challenge
When you sign up for the Brand Challenge you will gain access to my secret group Make Your Mark. 
I hope to see you on the 17th. 

#WriterWednesday Boost Your Brand Challenge 

Small action leads to big success. Building your author brand, marketing, and promoting it won’t be easy especially when you either do a smattering of things here and there or take huge sweeping actions and then stop. 

I know you just want to write the books; that’s all any of us want to do. However, there’s this moment where writing the books  isn’t enough and you actually want to sell the books. 

Before sales can kickoff you have to tackle brand recognition. If that’s been your struggle then I have something for you. 

The 17 Ways to Boost Your Author Brand in 2017 Challenge. 

Take this 17 Day challenge: 

  • Boost your brand’s visibility. 
  • Increase your brand’s promotional efforts effortlessly.
  • Increase engagement.
  • Increase your brand’s influence and income.

On 2/17 the Boost Your Challenge kicks off, but you can register now using code: vday to take $3 off and take the challenge for $14

That’s right $14. A low investment that will yield high returns. Transform your mindset about promoting and marketing your brand. 
Branding and marketing doesn’t have to give you a headache. 
Searching for and connecting with your ideal audience shouldn’t feel like attending a series of several bad blind dates. 
Stop feeling under dressed for the occasion.

Jump in and take the challenge. Click here to take the 17 Ways to Boost Your Brand in 2017 Challenge
When you sign up for the Brand Challenge you will gain access to my secret group Make Your Mark. 
I hope to see you on the 17th. 

Balance. (FYI This is Not A How To)

If you came to this post seeking advice from a sage you’re in the wrong place. This is the Neophyte Author talking to you after all. 

What I offer in this post is a confession. I have been so unbalanced that I have accomplished a lot less than what I set out to accomplish.

In an attempt to establish and brand Inheritance Books I have neglected other things namely my personal brand.

How could that happen?

Well, I‘m not really sure how it happened. As I plotted and planned how to build my new company, which is now a year old I also bit off more than I could chew.

Do I regret it? No way. Within one year of business I released a book, started coaching other authors in the areas of marketing and writing, but where does that leave me?

For a moment I felt lost and I had some personal stuff going on that was trying to dim my light and as the to-do list got longer I stopped doing what I was supposed to do for me as an author.

image

Many questions came to my mind during this process and they might be coming to yours as well, so here’s what I know, what I still don’t know:

Is a personal brand and business brand necessary?

For me yes. For you maybe. It all depends on your ultimate goal. I am an author and I run an independent publishing company. Eventually (actually very soon), I’ll be publishing other authors, so Inheritance Books must become known as a company that provides content that edifies and entertains. I still want to continue to write and that is separate from the company. I already have a tribe and you all may not want everything that Inheritance Books offers, so I have to build a tribe for Inheritance Books (and thank you to those who are supporting us).

Does balance actually exist?

I don’t know. With two kids who are in every class that requires them to be on the stage and requires me to be in either the audience or back stage there are some days I can’t do business. With a husband who is not a creative and doesn’t get what I do there are some days that I can’t do business. With a whole other career as an educator there are some days that I can’t do business. Currently I’m playing tug of war and I just decided I am going to win, by creating this balance that is highly sought after and rarely found. 

Is there anything I can do to get close to being balanced? 

Get organized. Get a planner and actually use it. Use your smart phone for more than posting on social media. Set reminders. Then let go and let it flow. 

Have you been struggling to find balance in your life? What do you do to keep everything in order and get stuff done? 

If you’d like to work with me send an email to nigeria@inheritancebooks.co to book a Publishing Pow-wow (for authors) or a Monster Manifestation Session (for creative entrepreneurs and digital brands and businesses. Visit Inheritance Books for more information. 

#WriterWednesday: Periscope for Writers Branding and Building a Community

Just when you think you’ve gotten a handle on your social media management another app pops up. I’ve never really done a post about social media before, but I really want to talk about this new app, Periscope ( I LOVE IT).

What is it?

Periscope is an app for streaming live video. As you record your followers can tune in. They can comment on the broadcast periscopeas you stream and they can share your broadcast with their followers on Twitter or their followers on Periscope. Within the app the replay of your broadcast is only available for twenty-four hours. There is another app called katch me  or periscopevault.com in which your broadcasts can be replayed. 

Is it for Writers?

Yes!!! It’s your own channel. You can talk about your books, talk about writing, talk about crocheting. Whichever way you use it make sure that your scopes are consistent with your brand. I write Christian Fiction, so it would be totally crazy for a viewer to log on and find me on there talking about how worried and stressed out I am. I’ve basically been dividing my ‘scopes into book ‘scopes and my faith ‘scopes. I am not too technical with my ‘scopes, but there are several others who you should follow that are using Periscope to build there brand and share their brand message. 

Building a Community

Since Periscope is so new you can establish you own community and expose your work to new readers. Periscope is not dependent on your Facebook friends following you or your followers from any other network. This is a place for you to network with new authors and readers. Hashtags are currency on Periscope. Add hashtags to the title of your broadcast to put yourself in front of new a readers. Be sure to engage with the viewers as they comment on your post. 

I Don’t Want  to Set Up a New Account

You don’t have to. Periscope is connected to Twitter. You don’t need to establish a new profile and every time you ‘scope the app automatically sends out a tweet to your followers. So, you don’t have any excuses. 

Who to Follow

So, you want tips on using Periscope. ]If you’re on there already but expand your network and community or you want to get a feel for the app before actually ‘scoping follow the people below. Of course you’ve got to follow The Neophyte Author.

@NewNigeria

Tiphani Montgomery @TiphaniMontgomery (entrepreneur)

Shelley Hitz @shelleyhitz (author coach)

Lashaunda Hoffman @SORMAG (author coach and book promoter)  

Are you on Periscope? Drop your handle below and what you ‘scope about in the comments.

Pathways to Your #Passion: Are You a Brand?

Branding. The one word that drives almost every author crazy. One of my very first posts on The Neophyte Businessman Computer Planning Marketing Brand ConceptAuthor was about branding, “Building My Brand (and yours)”. I didn’t know what I was doing then and I’m not claiming that I’ve got the answer now–there’s a reason this blog is called The Neophyte Author. One thing that I realized was after establishing a brand you want to make sure that what you’ve established as your brand is actually being recognized in other people’s mind.

I was going to do that evaluation when my one year anniversary came, but since it blew right past me in December I decided to let the sleeping dog lie. Actually, I didn’t want to have to deal with the idea of rebranding if I wasn’t successful. However, if when you’re brand isn’t an instant hit rebranding isn’t the first step for me or you. After a review of Born at Dawn was published on USA Today I realized it’s a fine time for some reflection for me and for you.

A brand needs time to be developed before you can decide it doesn’t work. Take Coca-Cola for example, during it’s first year nine servings of were sold per day. Doesn’t sound like the start to a brand who’s logo was trademarked in 1888 is still recognizable today and is probably responsible for several thousand cavities. 

Are You a Brand (only in your head or in other people’s eyes)?

What is your catchphrase, your one liner, your slogan? What is it that you do in one sentence. I write fiction for the renewed mind.

  • This line should adequately reflect your product, your purpose/mission, and who your audience is.

Check the break down

Writing Fiction for the Renewed Mind

What do I do: I write made up stories (Writing Fiction)

Purpose: Entertain and Edify (Fiction and Renewed Mind)

For Whom: Christians. Will non Christians like it? I hope so, but my intended audience are those who are already Born Again. (For the Renewed Mind a reference to Romans 12:2

Are You and Your Brand Synonymous?

Are you who you say you are? Check. In today’s social media driven world we’re all only one Google search away from, what is done in the dark being revealed and what was said in a corner being shouted from a mountaintop.

If you’re not who say you are you better get right. This is particularly true if you are a Christian author. What we do requires a level of transparency, consistency, and commitment that other genres don’t require. People do not expect J.K Rowling to be a wizard or that James Patterson has committed any of the crimes that fuel his legal thrillers. However, when you proclaim the name of Christ there is an expectancy that you are what you are selling and promoting. If you’re speaking life you need to full of it and people should be able to recognize that.

Who are you and what are the markers of your brand?

Personally, I’ve known for a long time that I’ve got a way of capturing the grit or the pulp of life in words. During grad school my peers would say I’m good with the vernacular. I was offended at first, but then I realized that my brand of writing is gritty, grimy, and for the everyday person. Yesterday that was confirmed by Michlle Monkou of USA Today who said that, ” Gritty, inspirational, and powerful mark Lockley’s brand of fiction.” The grit is me and the inspiration and power have come from God’s redeeming and transforming power. While God makes all things new He is able to use what we were to influence those He wants to reach and touch.  Consider a couple of the authors of the Bible:

Luke the physician–a doctor. Someone good at describing things and who also has the skill to put things in laymen’s terms is the author of two very spellbinding books of the Bible–his own epistle and Acts.

Paul–formerly known as Saul who had a penchant for letters before His conversion. When he was Saul he used his love of letters to persecute Christians and when he gave himself to Christ the Lord used that same passion and letter writing ability to pen a majority or New Testament. He did need a little rebranding, but the Lord took him through that process.

We’re able to look at these men and recognize their brand and distinguish their writing from other books of the Bible. Now what about you–does anyone recognize the marker’s of your brand without you telling them? Are you a brand? Have you established of the basic tenets of branding to test the water? Regardless, of the answer let’s remember Coca-Cola, let’s remember that only one hundred and twenty were assembled in the Upper Room and look at how many have received the Spirit of Christ since then. This is only the beginning and you can always begin again. 

Post your work, an excerpt, a link to your work or some type of ad you use to promote your work/brand in the comments and let’s assess your brand.