#WriterWednesday I’m Into Distribution: Do You Need to be in a Bookstore to Sell Your Books

Why did you become an author? To sell books or see your books in a bookstore? We all want distribution, nationwide distribution, but does being in a store actually sell your books? 

With my latest release, Pursuing Your Passion in a Godly Fashion, I attempted to answer my own question. I didn’t do what I would typically do, put it on sale through Ingram for distribution purposes, instead I put it on sale on Gumroad and directed all traffic there. 

Initially, there were only a few pre-orders, but since it’s release at the end of October I’ve sold almost 100 books and shipped them across the country and internationally. Now maybe to you 100 books isn’t a lot, but since according to Bookscan most books don’t sell more that 250 copies within the first year of its release I’m good. 

So, do you need major distribution? According to one my students if your book isn’t in stores then you’re not doing good. You may be of a similar mindset, but that’s the wrong mindset. If a bookstore doesn’t have my book when a customer asks for it they lost a sale. While I’ve built in exclusivity for my book and I am able to keep a majority of the money from the sale. 

A bookstore doesn’t sell your book, you sell the book, your marketing efforts sell the book, readers who recommend your book sells your book. With the whole world at your fingers, literally it’s time for you to be like me–I’m into distribution. 

Is this what your dream really is?

Why sell your book to a bookstore for a deep discount with no guarantee that the book will ever leave its shelf? If you can partner with an independent bookstore that’s going to help you move the books great, but if your book is just going to become another book on the shelf–I wouldn’t recommend it.

I don’t know if I’ll ever go back to the traditional model. My ebook will still be available on Amazon, but I’m enjoying the liberty (and my dinero). 

You may be wondering what I’ve been doing to move Pursuing Your Passion in a Godly Fashion. Well, I’ll tell you what I’ve been doing: 

1. Praying. I made sure this book was soaked in the Holy Spirit. 

2. Working my marketing plan. 

3. Praying. 

Now if you need help any of these I got you–Pursuing Your Passion in a Godly Fashion: Prayers for Creative Christians and Entrepreneurs will teach you how to pray over your passion instead of slaving over your passion and if you want to work with me on your marketing, writing, or both book a Publishing Pow-Wow NOW and #getyourInheritance 

So, what’s it going to be? Is it a must for you that your book is seated on a shelf in a bookstore or are you open to exploring your option? 

#WriterWednesday 3 Ways to Set YourSelf Apart From the Pack

To be a successful published author you don’t have to do what everyone is doing. Of course there are experts out there that say you must do it exactly this way in order to replicate my success. The question is as an author did you go into publishing to be successful like them or a successful version of yourself? 

Embrace what makes you different as an author. 

Own it. 

Do it intentionally. 


It might make a few people upset, but if there was only one way to do right, if there was only one way to tell a story and make it successful we probably wouldn’t have the Gospel according to Matthew, Mark, Luke, and John. Each author owns there style–Matthew is an author of precision, Mark is the king of brevity, Luke though he is a trained physician is an expert in writing informally, he writes like he’s just telling a story to his homeboy, John is poetic with his parallelisms. 

There are many ways to own your space within your genre: 

1. Your book covers. Three authors I can think of you use their book covers to stand out from the rest of the authors in your genre are: 

Adrienne Thompson, a romance author whose book covers are typically artistic, handdrawn reflections of the story or characters. 

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E.N. Joy, writes Christian Fiction and her book covers are as distinct and dramatic as the stories she crafts. 

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Unoma Nwankwor writes Christian Romance. Her covers always depict a unadapted hero and a beautiful heroine that could easily be you or me. 

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2. Stand out with style. Like the writers of the gospel make some intentional stylistical choices that set you apart from the pact. You can write heavily episodic pieces, great conversational pieces, be the sultan of sultry, or the queen of sass. Do something that will help the readers recognize your voice. What’s your writing super power?

Can you twist a plot like Brian W. Smith

I deliver grit, realism of the city streets, and our urban architecture, which sets me apart from a lot of other Christian Fiction authors whose books are primarily set in southern cities or don’t give their setting a large role in the story. 

3. Don’t just be one dimensional. Create interactive social media profile across platforms incorporating some of your other strengths. If you’re very visual use Pinterest to build worlds connected to your novels or poetry. Use YouTube to vlog–you can review, rant, or express your ideas verbally, go LIVE and give your people a chance to interact with you and your content in real time.  Or take your readers on shopping trips with you via Instagram or Snapchat stories like I do (don’t forget to follow me on IG). If you need help using Instagram to promote your book and build your brand click HERE to download 5 Free Tips for promoting your book and building your brand using Instagram. 

So, what is it that makes you distinct from other authors within your genre. What can or what do you offer readers that sets you apart from the pack?