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#MompreneurMonday Transparency: 3 Questions to Ask Before Baring it All

Transparency is a hot ticket word for entrepreneurs and personal brands using social media. As a mompreneur I’m sure you want to build a banging, transformative brand, but you don’t want to look like a messy reality star in the process. 

So, how do you determine which personal battle should be shared and which one remain in the record books? 


Ask yourself these 3 questions to determine how transparent you should need to be:

1️⃣ Can your audience’s life or business be improved by it? 

If they can’t bank off it–build new programs around it, write about it, improve their mindset or work ethic from what you’re about to share then this story probably should remain personal.  Don’t share for shock value or just because you see everyone doing it. 

2️⃣ Have you healed or recovered from the experience yet? 

If it’s too raw sometimes sharing might be therapeutic for you, but in the long run it won’t build up your audience or your bottom line. Instead you’ll wind up looking messy and unprofessional while sharing if you’re still caught up in the heat of things. 

3️⃣ Is suppressing this experience a direct contradiction or in opposition of what you teach? 

If you’re teaching women about finances and your families money is in shambles, girl bye! You better spill the beans ’cause when we find out the truth we are going to demand a refund even if your products work for us. 

How do you determine how transparent you should be with your audience??? 

#WriterWednesday March Edition of the Boost Your Brand Challenge 

If you’re anything like I was when I started writing, you were ready to write, ready to see sales, connect with readers, and see some of the action that everyone was saying social media could take me to the next level. 

Only that didn’t happen right away. 
It didn’t happen until I started making an organized concerted effort to Boost My Brand. Now I’m sharing the tools that I used to Boost My Brand. 
Are you tired of having a headache? 
Low engagement and low sales making you doubt your skills or the reason you even started writing?

All the marketing gurus telling you stuff, but not telling you how to implement? 

That means it’s time for you get creative and Boost Your Brand. 
Take control of your branding and marketing efforts while having fun is truly possible. You don’t have to do what I do the way I do it, but you can learn the tips and tricks that have helped me create a thriving author brand. 
“This challenge was so power packed..Nigeria Lockley truly delivered value…no fluff and made me discover ways to boost my author and inspirational brands that I didn’t know before.” Abigaelle Coly, February Boost Your Brand Participant
Doors are now open for the March 17 Ways to Boost Your Brand Challenge. Doors close on the 16th and we start promptly on the 17th. Get in where you fit in and prepare to #GetyourInheritance
Small action leads to big success. Building your author brand, marketing, and promoting it won’t be easy especially when you either do a smattering of things here and there or take huge sweeping actions and then stop. 
I know you just want to write the books; that’s all any of us want to do. However, there’s this moment where writing the books  isn’t enough and you actually want to sell the books. 

Before sales can kickoff you have to tackle brand recognition. If that’s been your struggle then I have something for you. 

The 17 Ways to Boost Your Author Brand in 2017 Challenge. 

Take this 17 Day challenge: 

  • Boost your brand’s visibility. 
  • Increase your brand’s promotional efforts effortlessly.
  • Increase engagement.
  • Increase your brand’s influence and income.

On 3/17 the Challenge kicks off, but you can register now.

That’s low investment of $34 will yield high returns. By Day 2 she had 3 months of content. 

3 Months of Content 😲😲😲
Blog content being written and published. Immediately!
I gave her a road map for her funnel.
Transform your mindset about promoting and marketing your brand. 
Branding and marketing doesn’t have to give you a headache. 
Searching for and connecting with your ideal audience shouldn’t feel like attending a series of several bad blind dates. 
Stop feeling under dressed for the occasion.

Jump in and take the challenge. Click here to take the 17 Ways to Boost Your Brand in 2017 Challenge
When you sign up for the Brand Challenge you will gain access to my secret group Make Your Mark. 
I hope to see you on the 17th. 

#MompreneurMonday: What’s it Going to Cost You? 

I’m sure you’ve seen tons of digital entrepreneurs boasting that they can teach you how to start a business with little to no money at all. However, as a good friend once said to me, “Everything comes with a cost.” There’s a price that must be paid for every single thing that you invest in especially starting a business. 

This weekend after a discussion about balance with my husband I realized that I had to deal with the unwritten costs that many don’t discuss neither do they offer tips about how to get around them. The time, the egos, and emotions of those in your family are a very real yet intangible things that cost you a lot when you’re trying to start up. 

Mompreneurs, before you reach the point where you realize you can’t afford your business and the intangibles here are a couple of tips: 

1. Take regularly scheduled days off. Your 9 to 5 gave you two days off. During those two days your family could count on seeing your smiling face and doing fun things. Don’t deprive them of that. 

2. For the kids–allow them to work with you when and where feasible. You’ll still be spending time together and hitting your bottom line. If you’re not sure if that would work for you check out 4 Reasons to Get Your Kids Involved with Your Biz.

3. Talk to your husband about your products, projects, progress, and goals more often. Try to help him understand what you are doing. If he has any skills that are related to what you do, then get him involved so that you’re working and spending time together. 

4. Accept that you can’t please everyone all of the time. You can’t be everywhere all of the time.

Building a business and establishing a brand is time consuming hard work. Yet when it all flows it’s worth the cost. 


So, don’t give up the legacy and freedom you’re creating. Take these tips and keep making it happen. 

If you have any tips for balancing the biz and family life drop them in the comments and if you know a mompreneur share this blog with her. 

#WriterWednesday Boost Your Brand Challenge 

Small action leads to big success. Building your author brand, marketing, and promoting it won’t be easy especially when you either do a smattering of things here and there or take huge sweeping actions and then stop. 

I know you just want to write the books; that’s all any of us want to do. However, there’s this moment where writing the books  isn’t enough and you actually want to sell the books. 

Before sales can kickoff you have to tackle brand recognition. If that’s been your struggle then I have something for you. 

The 17 Ways to Boost Your Author Brand in 2017 Challenge. 

Take this 17 Day challenge: 

  • Boost your brand’s visibility. 
  • Increase your brand’s promotional efforts effortlessly.
  • Increase engagement.
  • Increase your brand’s influence and income.

On 2/17 the Boost Your Challenge kicks off, but you can register now using code: vday to take $3 off and take the challenge for $14

That’s right $14. A low investment that will yield high returns. Transform your mindset about promoting and marketing your brand. 
Branding and marketing doesn’t have to give you a headache. 
Searching for and connecting with your ideal audience shouldn’t feel like attending a series of several bad blind dates. 
Stop feeling under dressed for the occasion.

Jump in and take the challenge. Click here to take the 17 Ways to Boost Your Brand in 2017 Challenge
When you sign up for the Brand Challenge you will gain access to my secret group Make Your Mark. 
I hope to see you on the 17th. 

#WriterWednesday How to Create in Chaos

When life seems to be throwing obstacles faster than a batting practice machine do you drop you pen or have learned how to create in chaos? If you’re an author who just stops and plunges themselves into the throes of life rather than write this Wednesday it’s all about you. 


Creating in Chaos

1. Commit to yourself. In order to create in chaos you have to make a commitment to yourself. When you’re life is falling apart brick by brick you still summon the strength to show up at your day job. Why not commit to showing up for you? Your writing is a necessity. 

2. Consider the consequences. What is going to happen if you don’t create? If you hate  your 9 to 5 shutting down is only going to keep you there longer. If you don’t create, right now what would happen? What would that mean for you, your bottom line, and your career? 
3. Take the parameters off. Just sit down and write something. Often we stop working because we’re afraid of the quality of the writing during those chaotic moments in our lives when in all actuality this might be the moment that our new and truly artistic self could be born. Forget about judging the work just create, so that you keep yourself fresh and you don’t have to work so hard trying to restart when this moment is over. 
Are you an author that’s able to create in chaos? Share your thoughts and experiences with us. 

#MompreneurMonday Top 2 Reasons Your Business is Struggling

It’s the first quarter and you may already be feeling overwhelmed by your bustling business or drowning in it. There are really two reasons why you’re struggling. 

No, it’s not because you don’t have enough engagement and nor is it because you don’t have enough exposure. They would both make it better, but here are the real reasons. 

You’ve either failed to plan for increased exposure and engagement or you’ve created a plan that you are not fully executing. 

So, here’s the deal, planning may seem daunting and it may seem like you don’t have the time to plan, but you are wasting your time by not sitting down and creating a cohesive plan. Trust me, I’ve lived in that space and that is such a waste of energy and effort. You’ll be doing 5,001 things and not seeing any real results. 

Have you been there??? Are you still living in this non-planning or haphazard planning space??? Download the 1st quarter of the Passion and Purpose Planner to see how easy it is to plan for your passion and purpose.

Click on the photo for access to the Passion and Purpose Planner

You waste your time even further by not actually executing the plan. Stop abandoning the plans you sit down and create or allowing the craziness that sometimes goes on when motherhood and business collide. 

Don’t worry, the Passion and Purpose Planner combines your planning for spiritual growth and cyberspace domination for your business. 

Speaking of worrying, what’s your biggest worry or fear when it comes to planning or the biggest problem you have when it comes to planning? Let’s talk about it so we can solve it. 

#MompreneurMonday The Must Have Accessory

Happy New Year!!! The 31st was my birthday and I bought something that every mompreneur must have! This accessory has already begun saving my life. 

If you’re like me then a lot of your business is done online or you vend at events and use your phone to collect payments. Then there are the regular days where you’re on the move. With two kids 11 and 6 I’m on the go a lot. 

I write books on my cell phone, send invoices from my cell phone and I need my battery functioning at all times. 

That’s not always feasible, there’s isn’t always an outlet available and to be honest I am a forgetful woman, so I don’t even carry my charger all the time. Then I discovered this swanky little wristlet with a charger. 

$20 at Old Navy

I can charge my phone on the go. It’s easy to stow in a large bag, slap on my wrist for a quick errand, or when I’m trying to look cute. This is a must have accessory for a #mompreneur expanding her social media territory. Whether  you blog on the go or run an online boutique from the palm of your hand you need this wristlet. 

Speaking of must haves for 2017 come back next week when I drop dime about all the apps I use to save time and build my biz on road. 

If you grab one let me know how it works out for you and tag me in a pic or two. 

#WriterWednesday 16 Big Things From 2016

The end of the year always demands introspection and reflection, especially for me. As the year changes so does my age. I was blessed enough to be born on the last day of the year, so I am always looking back. 2016 was a bang up year for America– black men were killed at alarming rates, Trump was elected President, and many of the 80s and 70s’ pop icon that we grew up with passed away.

But we pressed on, at least I did. I didn’t do everything I set out to do, but 2016 was a break through year for me as an author. Check out the year in rewind and hopefully a literary jewel or two will trickle from this post into your lap.

  1. The very first reading I participated in was a paid reading and I sold books at the event. Could you imagine my shock, that I would be paid to read from my own book. Speeches I understand, but I never expected to be paid just to be just to read my work.

2. I started coaching authors. Some of my authors booked me to work on their writing and some of them booked me to teach them marketing strategies. Some of them listened and some of them didn’t. LOL.  In the end we both were stretched and grew. Wanna work with me too? To book your Publishing Pow-Wow today click here or click the photo below.

client-testimonial

3. I got a chance meet Kevin Powell. We were seated beside each other at the Black Book Fair. He bought a book and signed up for my mailing list. I don’t know if he read said book, but I was excited nonetheless for a potential new reader. As long as he has the book the possibility is there.

img_0610
Me and the legendary Kevin Powell
4. I became a staff writer for Memoirs of a Virtuous Woman. If you’re a Christian woman trying to live right and deal with real issues you need to pop over there. This position was a great win because someone that I worked with (Why did I type that past tense? Was that prophetic? I hope so.) someone that I work with was very adamant about me ditching Jesus and just writing for a secular platform. I said no and a month later I got this gig, which ultimately landed me in the Memoirs of a Virtuous Woman magazine as well. Whatever your convictions are hold onto them. 

memoirs-of-a-virtuous-woman

 

5. I met with a live bookclub here in New York City. Bookclubs are secret societies. The only way in is if you know somebody that knows somebody. Thankfully at my first reading of the year I met somebody who was a member of the Sugar and Spice bookclub. Many authors live off of bookclubs and as a new author while I recommend connecting with bookclubs invest your efforts in connecting with readers; they will always lead you to more readers whether they run in packs or not. 

 

6. I went to Chicago. I didn’t do anything touristy, but I totally and completely loved attending, Book It. I had such a great time I’m going back again in 2017 by God’s grace. I also had the opportunity to meet some readers whom I know and love online in the flesh. 


7. I finally learned how to properly promote my books and brand on Instagram. Yes, for real. I learned how to promote myself and my work and actually make sales. Want to learn as well? I wrote a book about it and taught a class on it make sure you grab each one Influence to Income Workbook and Influence to Income Video

8. I learned the power of going Live streaming. After teaching one class while Live streaming I booked a gig to teach a Smart Social Media Management class for authors.

 

9. I took the whole entire family to a book event. First of all the kids are already on the payroll, but we let the hubs tag along. We all made it out alive, so maybe just maybe I’ll let them join me on the road again.

 

10.  I got invited to speak at a library in North Carolina. Now that was a sore spot for me because every time I tried to book a trip or talk at a local library as someone suggested to me a long time ago it just never went right and then BAM! I got an invite. Though it is often said you shouldn’t wait for an opportunity you should create your own recognize that sometimes it’s just not your time. While there I met the and ate dinner with the Victorious Ladies Reading and if you don’t know who they are you better ask somebody. 


11. I wrote and published my first non-fiction book, Pursuing Your Passion in a Godly Fashion: Prayers for Creative Christians and Entrepreneurs. 

pypgf-3d

 

12. I sold out of Pursuing Your Passion in a Godly Fashion on the day of its release at the Christian Book Lover’s Retreat (which if you haven’t registered for it, please do yourself a favor and register). 


14. I finally made up in my mind that no matter what goes on around me I would write until God tells me to have a seat. 

15. I returned to my first love several times this year. I wrote some poetry. One of my poems was retweeted by Errol Lewis of NY1. Of course, I had  to tag him first.

 

Dear America

16. Opportunities abound and possibility is everywhere you just have to seek it, speak it, and walk in it. 


How was 2016 for you??? Share some of your highlights and lessons with me.

 

#WriterWednesday I’m Into Distribution: Do You Need to be in a Bookstore to Sell Your Books

Why did you become an author? To sell books or see your books in a bookstore? We all want distribution, nationwide distribution, but does being in a store actually sell your books? 

With my latest release, Pursuing Your Passion in a Godly Fashion, I attempted to answer my own question. I didn’t do what I would typically do, put it on sale through Ingram for distribution purposes, instead I put it on sale on Gumroad and directed all traffic there. 

Initially, there were only a few pre-orders, but since it’s release at the end of October I’ve sold almost 100 books and shipped them across the country and internationally. Now maybe to you 100 books isn’t a lot, but since according to Bookscan most books don’t sell more that 250 copies within the first year of its release I’m good. 

So, do you need major distribution? According to one my students if your book isn’t in stores then you’re not doing good. You may be of a similar mindset, but that’s the wrong mindset. If a bookstore doesn’t have my book when a customer asks for it they lost a sale. While I’ve built in exclusivity for my book and I am able to keep a majority of the money from the sale. 

A bookstore doesn’t sell your book, you sell the book, your marketing efforts sell the book, readers who recommend your book sells your book. With the whole world at your fingers, literally it’s time for you to be like me–I’m into distribution. 

Is this what your dream really is?

Why sell your book to a bookstore for a deep discount with no guarantee that the book will ever leave its shelf? If you can partner with an independent bookstore that’s going to help you move the books great, but if your book is just going to become another book on the shelf–I wouldn’t recommend it.

I don’t know if I’ll ever go back to the traditional model. My ebook will still be available on Amazon, but I’m enjoying the liberty (and my dinero). 

You may be wondering what I’ve been doing to move Pursuing Your Passion in a Godly Fashion. Well, I’ll tell you what I’ve been doing: 

1. Praying. I made sure this book was soaked in the Holy Spirit. 

2. Working my marketing plan. 

3. Praying. 

Now if you need help any of these I got you–Pursuing Your Passion in a Godly Fashion: Prayers for Creative Christians and Entrepreneurs will teach you how to pray over your passion instead of slaving over your passion and if you want to work with me on your marketing, writing, or both book a Publishing Pow-Wow NOW and #getyourInheritance 

So, what’s it going to be? Is it a must for you that your book is seated on a shelf in a bookstore or are you open to exploring your option? 

#MompreneurMonday 3 Self-care Tips to Increase Productivity

The nature of motherhood and the  conversation our culture has about motherhood is that self-care should be last on the list and your family first. The mom that wants to be a mogul at some point and time completely abandons self-care. But, ff you want make magic happen then you have to take care of the wand and that would be you. 

Here are 3 tips to incorporate self-care into your work routine and become more productive. 

Tip #1 Get Dressed Up

Polish your nails, paint your face, or get dressed up–even while you’re in the house. Yes, working from how has it’s perks like wearing pjs while taking a client call or uploading content to your blog, but when you look good you feel good. When you feel good you are more motivated to get stuff done. So, at least once a week dedicate some time to spicing up your look before dropping the kids off at school or tackle your to-do list in stellar pair of pumps and watch how quickly and smoothly you get things done. 

giphy-dress
Tackling that To-Do List Like

Tip #2 Put the Donuts, Bacon, and Bread Down

No, not forever, but again at least once a week you need to cut out the salt, sugar, and the bad carbs. What are bad carbs? You know, the ones that make you feel so full you can’t get anything done after eating them.Swap out fresh fruits and veggies. If you’re like me short on time or just not the magic bullet kind of girl, run into your local grocer and grab a bottle of Bolthouse Smoothies. You won’t be disappointed and your energy levels will be through the roof. More energy equals more productivity. 

Tip #3 Go to Bed Early and Sleep Late

Sleep deprivation is not conducive to running a business especially if you are the business. You may have some super creative hours–like at one am your best idea may come to you, but if you’re not sleeping well you’re abusing your body and brain, both of which you need to function. If sleeping at regular intervals isn’t possible take a nap and then attack the to-do list. It will change the way you do business trust me. In my new book,  Pursuing Your Passion in a Godly Fashion, I discuss the devastating effects sleep deprivation and stretching myself too thin had on me. I wound up in the ER (you don’t want that). Rest that mind then capitalize on the new ideas that freely flowing. 

Now, those are just three ways I use self-care to increase my productivity, but I’m open to suggestions.

How do you use make time to care for yourself as a mompreneur?