When You’re Not Making Dollars Does It Make Sense? 

This post is partially personal and partially inspired by last night’s episode of MaryMary. Yes, I watch MaryMary (we all need deliverance). Now, let’s get to the point at hand–and it is sometimes a point of contention for Christians in business–the dollars and the cents. 

We’ve all experienced that lull in sales or a lack thereof that makes you go, “What the…” Then you ask yourself why am I doing this, and then you ask you best friend why am I doing this, and then you ask God why am I doing this. Lastly, you wonder should I continue. 

When you’re not making dollars does it make sense? 

It seems to all stop making sense at that point, but I’ve got the answer for you and it comes from Tina Campbell’s very transparent moment on last night’s episode of MaryMary. Last night Tina confessed that the first leg of her tour had not made any profits. Not one of the shows she’d booked had sold out and thus she was unable to churn a profit. That seems impossible and highly unlikely for a star, but it happened and if it happened to her it can happen to us or has already. 

It happened to me. 

I was scheduled to teach a workshop that was widely publicized and well promoted I thought, however in the end only two or three people showed up. The first person was an older woman who really wanted to discover who Christ was. There was  another author conducting the workshop with me and we both sat side by side and ministered to her. We never led our workshop that day, but God’s work was performed and we did sell books to the small crowd that came through. 

Did we earn big bucks that day? No. We earned a few dollars, but it all made sense in the eternal scheme of things. God’s work was performed. 

Now, that’s not to say you shouldn’t earn a profit from your Christian business. I’m not that type of Christian. I don’t believe in the poverty gospel, nor do I partake in the I should n’t want gospel. Yes, I need to want less of the world’s goods and you do too, but there are too many times that God has promised to give me the desires of my heart for it to makes sense that I run a business and not expect a profit. 

Did I stop because I took an L that day? NOPE and neither did Tina. 

The question is what do you when creativity is costing you more than what it’s bringing in?

What should you do to make more dollars so this whole thing makes sense?

  1. Pray for prosperity and promotion. The Bible tells us it doesn’t come from the east, west, or south, but from God and you can’t get something from someone you’re speaking to. 
  2. Promote. Promote. Promote. Promote yourself and pay for promotion. Also don’t be afraid to book a strategy session with a coach. 
  3. Redirect your energy to places where it is more effective. If you’re not getting a response from Facebook it may be time to check out other social media sites to build and create your following. 
  4. Cut costs where you can. I am not saying do it all or waste your time trying to learn how to do it all, but if you can design a business card you can design a flyer and bookmarks. Save those dollars for ad space or to pay a promoter. 
  5. Keep on doing what you do with the utmost confidence in the Gift Giver, Jesus Christ and confidence in His word–the gift He’s given you is good and it will make room for you. It may take others a while to come to that realization, but you keep working until they do. 

Got suggestions on how authors and other creatives can earn a profit? Drop them in the comments below.

Are you an author or a creative entrepreneur that wants to work with me? Send an email to nigeria@inheritancebooks.co to book a 45 minute Monster Manifestation Session to develop an individualized strategy to generate attention and growth for your writing or business. 

Balance. (FYI This is Not A How To)

If you came to this post seeking advice from a sage you’re in the wrong place. This is the Neophyte Author talking to you after all. 

What I offer in this post is a confession. I have been so unbalanced that I have accomplished a lot less than what I set out to accomplish.

In an attempt to establish and brand Inheritance Books I have neglected other things namely my personal brand.

How could that happen?

Well, I‘m not really sure how it happened. As I plotted and planned how to build my new company, which is now a year old I also bit off more than I could chew.

Do I regret it? No way. Within one year of business I released a book, started coaching other authors in the areas of marketing and writing, but where does that leave me?

For a moment I felt lost and I had some personal stuff going on that was trying to dim my light and as the to-do list got longer I stopped doing what I was supposed to do for me as an author.

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Many questions came to my mind during this process and they might be coming to yours as well, so here’s what I know, what I still don’t know:

Is a personal brand and business brand necessary?

For me yes. For you maybe. It all depends on your ultimate goal. I am an author and I run an independent publishing company. Eventually (actually very soon), I’ll be publishing other authors, so Inheritance Books must become known as a company that provides content that edifies and entertains. I still want to continue to write and that is separate from the company. I already have a tribe and you all may not want everything that Inheritance Books offers, so I have to build a tribe for Inheritance Books (and thank you to those who are supporting us).

Does balance actually exist?

I don’t know. With two kids who are in every class that requires them to be on the stage and requires me to be in either the audience or back stage there are some days I can’t do business. With a husband who is not a creative and doesn’t get what I do there are some days that I can’t do business. With a whole other career as an educator there are some days that I can’t do business. Currently I’m playing tug of war and I just decided I am going to win, by creating this balance that is highly sought after and rarely found. 

Is there anything I can do to get close to being balanced? 

Get organized. Get a planner and actually use it. Use your smart phone for more than posting on social media. Set reminders. Then let go and let it flow. 

Have you been struggling to find balance in your life? What do you do to keep everything in order and get stuff done? 

If you’d like to work with me send an email to nigeria@inheritancebooks.co to book a Publishing Pow-wow (for authors) or a Monster Manifestation Session (for creative entrepreneurs and digital brands and businesses. Visit Inheritance Books for more information. 

Pathways to Your #Passion: Are You a Brand?

Branding. The one word that drives almost every author crazy. One of my very first posts on The Neophyte Businessman Computer Planning Marketing Brand ConceptAuthor was about branding, “Building My Brand (and yours)”. I didn’t know what I was doing then and I’m not claiming that I’ve got the answer now–there’s a reason this blog is called The Neophyte Author. One thing that I realized was after establishing a brand you want to make sure that what you’ve established as your brand is actually being recognized in other people’s mind.

I was going to do that evaluation when my one year anniversary came, but since it blew right past me in December I decided to let the sleeping dog lie. Actually, I didn’t want to have to deal with the idea of rebranding if I wasn’t successful. However, if when you’re brand isn’t an instant hit rebranding isn’t the first step for me or you. After a review of Born at Dawn was published on USA Today I realized it’s a fine time for some reflection for me and for you.

A brand needs time to be developed before you can decide it doesn’t work. Take Coca-Cola for example, during it’s first year nine servings of were sold per day. Doesn’t sound like the start to a brand who’s logo was trademarked in 1888 is still recognizable today and is probably responsible for several thousand cavities. 

Are You a Brand (only in your head or in other people’s eyes)?

What is your catchphrase, your one liner, your slogan? What is it that you do in one sentence. I write fiction for the renewed mind.

  • This line should adequately reflect your product, your purpose/mission, and who your audience is.

Check the break down

Writing Fiction for the Renewed Mind

What do I do: I write made up stories (Writing Fiction)

Purpose: Entertain and Edify (Fiction and Renewed Mind)

For Whom: Christians. Will non Christians like it? I hope so, but my intended audience are those who are already Born Again. (For the Renewed Mind a reference to Romans 12:2

Are You and Your Brand Synonymous?

Are you who you say you are? Check. In today’s social media driven world we’re all only one Google search away from, what is done in the dark being revealed and what was said in a corner being shouted from a mountaintop.

If you’re not who say you are you better get right. This is particularly true if you are a Christian author. What we do requires a level of transparency, consistency, and commitment that other genres don’t require. People do not expect J.K Rowling to be a wizard or that James Patterson has committed any of the crimes that fuel his legal thrillers. However, when you proclaim the name of Christ there is an expectancy that you are what you are selling and promoting. If you’re speaking life you need to full of it and people should be able to recognize that.

Who are you and what are the markers of your brand?

Personally, I’ve known for a long time that I’ve got a way of capturing the grit or the pulp of life in words. During grad school my peers would say I’m good with the vernacular. I was offended at first, but then I realized that my brand of writing is gritty, grimy, and for the everyday person. Yesterday that was confirmed by Michlle Monkou of USA Today who said that, ” Gritty, inspirational, and powerful mark Lockley’s brand of fiction.” The grit is me and the inspiration and power have come from God’s redeeming and transforming power. While God makes all things new He is able to use what we were to influence those He wants to reach and touch.  Consider a couple of the authors of the Bible:

Luke the physician–a doctor. Someone good at describing things and who also has the skill to put things in laymen’s terms is the author of two very spellbinding books of the Bible–his own epistle and Acts.

Paul–formerly known as Saul who had a penchant for letters before His conversion. When he was Saul he used his love of letters to persecute Christians and when he gave himself to Christ the Lord used that same passion and letter writing ability to pen a majority or New Testament. He did need a little rebranding, but the Lord took him through that process.

We’re able to look at these men and recognize their brand and distinguish their writing from other books of the Bible. Now what about you–does anyone recognize the marker’s of your brand without you telling them? Are you a brand? Have you established of the basic tenets of branding to test the water? Regardless, of the answer let’s remember Coca-Cola, let’s remember that only one hundred and twenty were assembled in the Upper Room and look at how many have received the Spirit of Christ since then. This is only the beginning and you can always begin again. 

Post your work, an excerpt, a link to your work or some type of ad you use to promote your work/brand in the comments and let’s assess your brand. 

 

Pathways to Your #Passion: Find Freedom Through Courage

Recently, our FLOTUS shared some words of wisdom that she would have said to her younger self: “…Stop being so afraid! That’s really what strikes me when I look back – the sheer amount of time I spent tangled up in fears and doubts that were entirely of my own creation. I was afraid of not knowing the answer in class and looking stupid, or worried about what some boy thought of me, or wondering whether the other girls liked my clothes or my hair, or angsting about some offhand comment someone made to me in the lunchroom.”

While Michelle’s (I can call her by her first name right) advice is useful for the young girls she was speaking to this advice hold true for those of us walking along the pathway to our passion or actually at a standstill because we’re concerned about how others will receive us and our dream. We’re too wrapped up in the notion that I’m new to this, no one’s ever heard of me, no one else has done it this way. Our fear has us bound and is preventing us from getting to the other side of our passion. Today is the day to follow the Lord’s commandment to Joshua, “Be strong and of a good courage; be not afraid, neither be thou dismayed: for the LORD thy God is with thee whithersoever thou goest.” (Joshua 1:9)

Which fear will you tackle first? Share your results as you capture the land. See you on the other side of your passion.

P.S. In case you’re wondering how do I know it will work. Well, here is my testimony. I received an email near the beginning of September about applying to participate in an online conference. I didn’t apply right away because that fear of being rejected because I’m the new girl seized me. I shook it off very quickly and applied anyway. Guess who is going to be a panelist on SORMAG’s Online Conference? 

SORMAG Con Panelist

Pathways to Your #Passion: Make an #Investment

If you want to get from 34th Street to Chinatown you have to invest in transportation to get there. If you want to get from New York to L.A. you have to invest in transportation to get there and your passion is no different. Walking the pathway to your passion involves you making an investment (actually two).

1. Your time. Getting to the other side of your passion is going involve late nights and early mornings. Getting to the other sideInvestment on Pocket Watch Face. Time Concept. of your passion means you can’t be turned up at every event and tuned in to every show. It may mean giving up your lunch break to network, to read and study, and while social media has become an integral part of running almost every business you’re going to have to take some time off every now and then.

Here are a couple of ways to cheat and steal time to:

  • If you commute capitalize on it. Dictate notes to yourself if you drive or type up documents on the bus or train.
  • Social Media Hack: Link your twitter to your Facebook page or vice versa to hit multiple sites at once. Then log off and if you’ve got it bad turn off the alerts on your phone until you’ve accomplished something on your passion to-do list. 

Investing your time will be taxing physically and mentally, but the result and reward will be worth the sacrifice and the same can be said for your second investment.

2. Your money. It’s been said before, “you have to spend money to make money” and it has also been said, “I don’t have any money (that’s why I’m trying to get to the other side of my passion)” So, no one ever said the part in parentheses, but you get the point. Your funds may be limited, however that does not mean you can’t an investment in your passion. The Bible demonstrates in Luke 19:16 that a servant who was only given one pound by his master had ten when his master returned. If you have a dollar you can afford to print a few color flyers at Staples. Considering that every field, profession, and passion may require a different type of investment I’m going to offer some general tips for investing in your passion.

  • invest to energy concept - euro in bulb - piggybank However slim your budget is devote some of it to attending a conference, workshop, after work mixer, etc. The relationships and partnerships you form there will be worth triple the value of what you paid to attend the event.
  • Admit what your strengths are and what your weaknesses are. Spend your money on your weakness. What do I mean by that? I’m not techy, but I knew I could manage setting up a website on WordPress, therefore I didn’t spend any money on that. On the other hand I’m not tech savy or visually inclined enough to create a book trailer, so I invested my pennies on that. I then submitted the book trailer to bloggers and reviewers to in order to set up interviews.

In your mind you can’t afford the investment, but I want you to look around your apartment, look in your closet, and your children’s closet. Are you looking? Count how many items or purchases you have made in the last year that were over $100 and were not essential to anyone’s survival. If you counted more than one item then you have the funds to invest in your passion you’ve just been misappropriating them. Redirect those funds starting now.

  • Simple Investment Hack: Brown bag it for a month and pay yourself what you would normally spend on lunch. Invest your proceeds into your passion.

Do not be afraid to Make an investment in yourself.
Do not be afraid to Make an investment in your passion.

Yes, investment is a tricky, slippery, and sometimes unreliable venture, but this is your passion we’re talking about and when done properly it will garner a great reward. The servant in Luke 19 was made ruler over ten cities because of his savvy investment skills. He did it with one dollar. What can you do with a peso and some passion? Now let’s bring this thing home and think of someone you can recognize, like Tyler Perry who invested all of his money into his plays until he was living out his car and look at him now. Your passion is worth the investment and it is time to start investing now. 

How are you going to invest your time and your pesos into your passion? Which one is going to be the most difficult investment for you to make (start with that one)?

Be blessed and of course, I’ll see you on the other side of your passion! 🙂

Pathways to Your Passion: If You Mean to do This Find a Mentor

There is nothing new under the sun, so regardless of how original your point of view is or how groundbreaking your idea or business concept is there is someone who else who has already charted the landscape and can guide you through the process.

If you mean to live out your passion, if you believe you’re meant to do this then one step you have to take on the Pathway to Your Passion is to find a mentor. You might seek out thisMentoring - Golden Key. mentor in a traditional way or you may be blessed with one that is appointed to you like Paul and Timothy. God linked them to each other and the younger in the faith learned from his predecessor how to lead, how to worship, and how to serve through his appointed position. 

The same holds true for us all whether you bake cakes, write books, or work in the court of law. The passion inside of you that calls you to your profession is an appointment that is divinely anointed and full of growing pains, challenges, and a multitude of options. One of the best ways to navigate through all of this is to find someone who has arrived at the other side of their passion, who is walking boldly, and occupying their territory. 

Depending on the profession your passion leads you in there may be organizations already set up that will help you find a mentor for example, educators may consult their local union or the American Federation of Teachers, doctors can consult the American Academy of Family Physicians if their school doesn’t offer a mentoring program, but us creative folks have to think outside of the box. Attend a conference where you’ll have the opportunity to reach out to others in your profession. Establish a connection with the person you’d like to mentor you and simply ask them. It can be as official or as flexible as you deem, but that relationship is necessary for growth, guidance, and help as you walk the Pathway to Your Passion.

At the 2012 Faith and Fiction Retreat with Michelle Stimpson
At the 2012 Faith and Fiction Retreat with Michelle Stimpson

My mentor is my unofficial mentor, I reached out to her a few years ago for some advice and I haven’t stopped since then. This week as she walked me through an issue I was struggling with both in my professional and personal life it occurred to me how essential the relationship I have with her is to me reaching the other side of my passion. In the Bible there are plenty of examples of the necessity of having a mentor, a leader, a guide to show you how to operate in the Spirit and use your gifts. When I think of the impact that Michelle Stimpson’s work and words have had on me I feel like Elisha, and all I want is for God to give me a double portion of the anointing that is in her, on her, and working through her. 

Find the Elijah of your passion–the one who is doing it greatly and glorifying God and follow him or her. See you on the other side of your passion. 

When God Turns Things Around (I’m Going on Tour–Virtually for Now)

In my mind I planned on launching the greatest publicity/marketing campaign ever. I contacted a publicist (she was too expensive). Then I decided I would hire one or all of the book publicist I’ve seen marketing some of the trailblazers of my genre. I was all set and geared up to work with them and then a friend of mine needed a loan. Now we all know how this story goes…I handed them the money…emphasized I needed this money to take over the world…so far I haven’t seen a dime…and I keep on seeing them with new stuff (but that’s another story). After some prayer the Lord reminded me that “the wicked borroweth and payeth not again” and I on the other hand was supposed to lend with out expecting to be repaid. I sucked it up and then said, “but God, how am I going to promote this book?” and he told me to run on.
 So, I spent this week running my fingers across my keyboard–typing emails requesting features and interviews from bloggers and blogtalkradio show hosts and you know what? Praise be to God, I’ve begun booking three different tours. Two pre-release and one post release. When God turns things around He really knows how to work a situation out. The God of the Bible is not dead nor are His promises.
 
I hope you will join me and support me while I tour the web on the first of many Virtual Book Tours.

Don’t forget to Pre-Order Born at Dawn TODAY!

Virtual Tour

April 26th-May 1, 2014

Ribbet Edit_Virtual Book Tour

 

Tour Schedule

April 26th Larry Toombs Gospel Radio Show Call (646)478-0999 to chat with Nigeria LIVE!

April 28th Weaving Stories of Faith, Hope, and Love

April 30th Michelle’s Book Stop

May 1st UC His Glory BookClub

More Than Monday featuring Shaw Bernard

Boy or girl. Adult or child. We have all pursed our lips together or practiced raising our eyebrows in an effort to ensure that we give good face in any photograph being taken of us. For Shaw Bernard giving good face comes so naturally that she is now image (1)molding the next crop of models and actors at Strut Modeling House, Brooklyn’s Premiere Modeling School. As CEO of Strut Modeling Shaw Bernard demonstrates that at the end of the day it isn’t just about what on the outside that counts. 

This Monday she shares with the Neophyte Author the importance of having a backup plan, self-confidence, and how to stay rooted and grounded when you are successful. 

How did you get your start in the industry?

At the tender age of fourteen (14) people started suggesting that I should consider modeling because I was standing at almost six feet (6’0) at the time. I had no idea how to go about pursuing that and neither did my mom. Eventually, I started getting connected with people in the industry, (makeup artists, hairstylists and photographers) who wanted to work with me. I enjoyed the experience and everything that I have learned has been very beneficial in the operations of my very own modeling school.

With your stunning features and portfolio you could easily just be a model–what led you to step behind the camera to groom future stars?

Being just a model is unrealistic, at least for me. Unless you are a super model, you should always have something to fall back on, especially since longevity in the industry is very few and far.  At this stage in my life I am concerned with building a brand, and not just being seen as a model.  I am extremely passionate about modeling and I also feel compelled to empower young people. So, starting Strut Modeling House was the perfect combination of my two loves.

How do you manage to maintain your sense of self in an industry that is focused on the image or appearance of things rather than reality? 

First things first, I have to give credit to my relationship with God now. Prior to that, I did fall prey to pressure of the industry standards to the point where I did not even feel adequate to model anymore. Now, I understand that I am fearfully and wonderfully made and no one can fit me into their box of what is considered beautiful.  I also have a ton of love and support from my husband, relatives, and close friends.  They keep me grounded and constantly remind me that I am capable of being anything I want to be.

Since you run a specialty business how do you manage to turn a profit during difficult economic times? 

Fortunately because what I do can translate into an academic atmosphere, I receive contracts from schools and non-profit organizations to teach modeling as a way of enhancing self-esteem and building strong characters. When things are not progressing as I would like them to at my studio, I have those other outlets to keep me a float. My studio is 1100 sq feet so I also rent it out for various events and that covers the bases as well. Needless to say, I am able to capitalize on many different levels.

The fashion industry has gotten a bad rap when it comes to embracing the beauty of African-Americans, have you found that to be true? If so, what does it take to make an impact in an industry that isn’t always accepting of African-Americans?

image (2)100% yes. I have personally encountered situations where they blatantly expressed no desire to cast black models, or agencies saying to me “you’re not what we are looking for.”  I believe that doing the work I do at Strut is a step in the right direction of change. I expose my students to the industry and teach them about having self value, the importance of perseverance, and to never let anyone discourage them by projecting their own insecurities on to them.  The industry is the way it is because not enough people are standing up for the injustice. Since the desire of many is so strong to make it as a model, they compromise at all costs.  Personally, I am not interested in doing so, which is why I am making my own path.

What advice would you give to any woman who desires to be “more than”?

Women should know that they are more than, rather than desiring to be so. It is important to have self-worth and surround yourself with others who value you as well.  A woman who is more than lives according to her own rules. She is not confined to the limitations placed on her by others. The first step to knowing that you are more than is embracing who you are, the good, bad, and indifferent. Believing that there is no one else like you. And lastly, a more than woman should not be afraid to stand out from the crowd despite when others are playing it safe.

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If you’d like to learn how to give good face and strut down the sidewalk or catwalk like a pro with Shaw Bernard please visit:

Follow Strut on Instagram @strutmodelinghouse

 If you know a woman whom you believe should be featured in More Than Monday please feel free to nominate a woman by sending her information including where she can be reached at to the Neophyte Author at nigerialockley@hotmail,com with “More Than” in the subject line. 

More Than Monday featuring Nikki Gwinn of Beyond Kids Foundation and Rich Girls Chocolate

This Monday the Neophyte Author is pleased to introduce you a CEO who is using her passion to effect change in the lives of young people through her fashion forward foundation, Beyond Kids Foundation, in Stamford, CT. Beyond Kids helps foster creativity and educate kids who want to get involved with the fashion industry. Besides ensuring that the future of fashion is solidified Nikki works hard at offering up couture chocolates for the woman who not only has a flair for fashion, but would like some flavor to savor as well. And she’s a mom. 

It takes a certain individual to work with children and it takes a certain kind of person assess a need and create the solution for it. Nikki is a blend of both. Take a peek at how Nikki Gwinn of Beyond Kids Foundation and Rich Girls Chocolate makes moves and maintains her home, to get “more than” out of every experience. 

Nikki, what motivated you to open a not-for-profit organization?

photo 2 Fashion has always been a passion of mine since my early childhood days. I’ve always been inspired to advocate for the youth, educate, empower, and instill confidence in the youth pertinent to fashion design and modeling. I look forward to bringing education growth and creative experiences to the youth.

How do you get through the difficult days of managing a foundation and working with at-risk youth? 

photo 3There always going to be obstacles and challenges we face throughout any journey, but positivity and keeping the faith is what encourages me. My program is a fun program so youth in general enjoy the curriculum and are intrigued by it. My belief and model has always been no child should be left behind. Having the ability to bring out the creativity within our youth and being able to teach them the adolescences of life inspires me to keep going.

In addition to running Beyond Kids you also run a specialty chocolate business. What prompted you to open another business in such a different field?

They are two different fields, but they both relate to fashion. Chocolate was something I used to eat in college to comfort me photo 4when I was designing. I had a best friend who specialized in making chocolate lollipops, but nothing pertaining to fashionable three dimensional chocolate. So, I decided why not invest into making fashionable accessorized pure chocolate candy called, Rich Girls Chocolate. Rich Girls Chocolate specializes in handmade premium chocolate. We offer a large variety of award-winning fashionable chocolate candy. We have a a wide selection of gifts whether it’s for a special business client, a loved one, to celebrate a holiday, or an event. We have many years of creativity design experience. If you don’t see exactly what you need, we cater to each of our customers, and provide them with personalized customer service to ensure their satisfaction! 

Do you find it hard to strike a balance between your professional and personal life? What do you do to maintain that balance?

Absolutely, as a single mom of two boys, I have a 19 year old who is currently in college and a 6 year old that I love dearly and wouldn’t trade them in for the world but they are very supportive and understanding. I make sure that I incorporate time in my schedule to ensure that I am being a mommy. My children are aware that they can utilize me as a resource, and I am someone who will always care. I have always managed to be a very active parent, which I think is important. Interacting with your kids is imperative whether it’s over the phone, or in person. I have learned to separate my personal life from my professional life, it truly boils down to how you manage your time.

What advice would you give to any woman reading this who desires to be “more than”?

There are always going to be trials and tribulations you’re going to face. Be strong-minded, never give up, and if you fail, then try again! Motivation, perseverance, and integrity are the keys to success.

photo 1

For those of you want to help develop the future of fashion by either enrolling your child donating your time, resources (materials or finacial support) contact Nikki Gwinn of Beyond Kids Foundation at beyondkidsfoundation@gmail.com *Beyond Kids is a not-for-profit foundation

 

 

 

 

photo 5 (1)

After doing your good deed get decadent with some customized chocolates from Rich Girls Chocolate

If you know a woman whom you believe should be featured in More Than Monday please feel free to nominate a woman by sending her information including where she can be reached at to the Neophyte Author at nigerialockley@hotmail,com with “More Than” in the subject line.