Collaborate Like Cardi

Sooooo, I kicked 2018 off by teaching a visibility and relelvancy series on Facebook. Last night’s lesson was on Getting Comfortable with Colloboration if you want to remain visible and relevant between projects. This also happened last night.

 

That’s right Carbi B and Bruno Mars teamed up and dropped a dope ode to the 90s video. Now for those of you side eyeing me for even supporting, celebrating, and using Carbi B as a teaching point because you don’t like her messaging–you’ve been focusing on the wrong thing for so long you missed the methods and all the lessons she’s been teaching us on how to get this schmoney. For those of you who are concerned about what I’m watching you should be more concerned about how I’m walking (stay focused).

Cardi B closed out 2017 with two major collabos and opened 2018 with an awesome collaboration. If you want to elevate your brand in 2018 you better learn to collaborate like Cardi B. The method can be broken like this visibility + versatility = coins.

Here are 3 Tips to Help You Start Collaborating Like Cardi:

1. Each collaboration that Cardi B has been featured in has showcased the Trap Selena in either a different genre or a different side of Cardi as an artist demonstrating she isn’t a one trick pony. Do your collaborations allow you show your versatility?

2. With the exception of Cardi’s collaboration with Bruno Mars. She thoroughly promoted each collabo, by sharing snippets, footage, and thanking them. Bruno pulled a fast action move and dropped the video just when she started prompting it, but it worked. They’re trending and after the trend comes the checks. What’s your promotion strategy look like after you secure strategic collaborations?

3. Each collaboration has been with an artist that is at the top of their game or will introduce Cardi to a new and more diversified audience. Who are the influencers, authors, and brands that you should be collaborating with. Have you been talking to the same people online everyday and wondering why your PayPal isn’t blinging? It’s time for you to start collaborating like Cardi.

I don’t know what your goals for 2018 are, but if you clicked on the link to this blog or you’re following me then I know that one of your goals is to glow up. However, you have not been able to get in front of the right people to support your vision, you don’t want to waste time on investing in tactics that don’t make sense, and don’t fit your brand.

That’s why I’m hosting the Collaborate Like Cardi Masterclass. This step-by-step Collaborate Like Cardimasterclass will show you exactly how to easily identify which collaborations are key for your brand, exactly what you should showcase in these collaborations to increase your conversions, and how to gain collaborations even when no one is looking for you.  Register for this class and start creating the collaborations you need to collect more coins in 2018, immediately. 

#MompreneurMonday Produce 3 Ways to Get Over Being Busy and Start Being Productive

Has this ever happened to you–24 hours have past and you’ve spent it doing this and that, but you feel like you’ve done nothing? You’ve definitely been busy. You’re perspiring and a good chunk of your to-do list has been checked off, but the time has not been productive. Most likely if you’ve had this experience or a similar one I know what else you’re experiencing or rather not experiencing.

to do list mom.jpeg

You’re not experiencing any type of prosperity or growth in your business. Things are happening here and there, but nothing that you could anchor yourself on.

Are you over it?

I’m over it.

Yes, this has happened to me. The first step for getting over it was one having a reality check. This tip is a bonus tip. A friend of mine sat me down and said, “Nigeria, we need to figure this out. We need to figure out what’s blocking you.” After that conversation I discovered two things that were blocking me and one of them was I was too busy to be productive.

Mompreneur, it’s time to break from being busy and not being productive and move into prosperity and growth.  Here are the three things you need to:

  1. Meditate. Psalms 1 recommends you mediate on the word of God both day and night and whatsoever you do shall prosper. Set some time up for meditating on the word of God. If you’re not used to this start with one minute a day. When you get it down pact include the family too.
  2. Automate. Automate. Automate. You can’t automate when you’re kids are going to need you to take them to the hospital and you can’t automate playing with them in the park, but you can automate your email sequences, you can automate/schedule your social media updates and respond to notifications at a later time.
  3. Organize. Instead of having things posted on a ton of different calendars and good ideas in different books and your to-do list somewhere else put it all together in one place, so you don’t have to waste time scratching your head trying to figure out what’s going on.

If you want access to a solid planner that combines everything a millennial mompreneur and faith based owner need to get organized and get PAID click here to order the Passion and Purpose Planner.

 

IMG_6881Can I tell you why the Passion and Purpose Planner was conceived??? Many people only share their strong side on social media, but let me keep it real with you I am organizationally challenged and easily distracted. That makes motherhood and managing a business hard. In order for a business to succeed you need organization, focus, and discipline and for a faith based brand to make bank Christ has to remain at the center. So, I created a planner that combined every aspect of running a 21st Century Faith Based Biz. 👉🏾👉🏾Click here: www.inheritancebooks.co/PassionandPurposePlanner to order your Passion and Purpose Planner Quarterly Planner. Take a look inside the Passion and Purpose Planner. 

#MompreneurMonday Growing Pains

Your growth will seem outrageous to some and contagious to others. This new terrain will be difficult to navigate, but those are just growing pains. 

The same way when you experienced a growth spurt as an adolescent and certain clothes no longer fit your body type or matched your persona you’ll experience that in business and personally as well. And you know what? 

It’s okay. Seriously it’s okay. 

Roll with the changes. If that means rebranding do it. I started adding more colors to my scheme because that where I am in my walk and my talk has to match my walk. This is my business and my brand. I have to be as comfortable in it as I can and the same holds true for you. 

Give yourself space and time to align what’s going on in your mind with what you are trying to execute. That may mean saying goodbye to old systems that aren’t generating results even if they’re conviennt. 

I just trashed my entire mailing list. You know why, because I wasn’t in that space anymore and I’ve learned new things. 

As the Bible tell us you can’t pour new wine into old bottles. This may also mean removing the people in your life who don’t encourage your growth. Everyone on your team should inspire you to do greater things. I don’t mean that in a competitive way, but I mean that in terms of self-realization. The people you socialize with should be encouraging and prompting you to use your gifts more. 

If they don’t that’s not the crew for you. 

It may hurt to get rid of systems and people that you are used to, but if the people around you or your environment don’t match the growth taking place in your mind you will never move from this place and space. 

In our lives everyone around us is entitled to grow–the kids, our spouse, even the dog. 

Guess what? 


So are you. 

What are you going to do enjoy the  shift happening and embrace the growth? 

#WriterWednesday March Edition of the Boost Your Brand Challenge 

If you’re anything like I was when I started writing, you were ready to write, ready to see sales, connect with readers, and see some of the action that everyone was saying social media could take me to the next level. 

Only that didn’t happen right away. 
It didn’t happen until I started making an organized concerted effort to Boost My Brand. Now I’m sharing the tools that I used to Boost My Brand. 
Are you tired of having a headache? 
Low engagement and low sales making you doubt your skills or the reason you even started writing?

All the marketing gurus telling you stuff, but not telling you how to implement? 

That means it’s time for you get creative and Boost Your Brand. 
Take control of your branding and marketing efforts while having fun is truly possible. You don’t have to do what I do the way I do it, but you can learn the tips and tricks that have helped me create a thriving author brand. 
“This challenge was so power packed..Nigeria Lockley truly delivered value…no fluff and made me discover ways to boost my author and inspirational brands that I didn’t know before.” Abigaelle Coly, February Boost Your Brand Participant
Doors are now open for the March 17 Ways to Boost Your Brand Challenge. Doors close on the 16th and we start promptly on the 17th. Get in where you fit in and prepare to #GetyourInheritance
Small action leads to big success. Building your author brand, marketing, and promoting it won’t be easy especially when you either do a smattering of things here and there or take huge sweeping actions and then stop. 
I know you just want to write the books; that’s all any of us want to do. However, there’s this moment where writing the books  isn’t enough and you actually want to sell the books. 

Before sales can kickoff you have to tackle brand recognition. If that’s been your struggle then I have something for you. 

The 17 Ways to Boost Your Author Brand in 2017 Challenge. 

Take this 17 Day challenge: 

  • Boost your brand’s visibility. 
  • Increase your brand’s promotional efforts effortlessly.
  • Increase engagement.
  • Increase your brand’s influence and income.

On 3/17 the Challenge kicks off, but you can register now.

That’s low investment of $34 will yield high returns. By Day 2 she had 3 months of content. 

3 Months of Content 😲😲😲
Blog content being written and published. Immediately!
I gave her a road map for her funnel.
Transform your mindset about promoting and marketing your brand. 
Branding and marketing doesn’t have to give you a headache. 
Searching for and connecting with your ideal audience shouldn’t feel like attending a series of several bad blind dates. 
Stop feeling under dressed for the occasion.

Jump in and take the challenge. Click here to take the 17 Ways to Boost Your Brand in 2017 Challenge
When you sign up for the Brand Challenge you will gain access to my secret group Make Your Mark. 
I hope to see you on the 17th. 

#WriterWednesday Boost Your Brand Challenge 

Small action leads to big success. Building your author brand, marketing, and promoting it won’t be easy especially when you either do a smattering of things here and there or take huge sweeping actions and then stop. 

I know you just want to write the books; that’s all any of us want to do. However, there’s this moment where writing the books  isn’t enough and you actually want to sell the books. 

Before sales can kickoff you have to tackle brand recognition. If that’s been your struggle then I have something for you. 

The 17 Ways to Boost Your Author Brand in 2017 Challenge. 

Take this 17 Day challenge: 

  • Boost your brand’s visibility. 
  • Increase your brand’s promotional efforts effortlessly.
  • Increase engagement.
  • Increase your brand’s influence and income.

On 2/17 the Boost Your Challenge kicks off, but you can register now using code: vday to take $3 off and take the challenge for $14

That’s right $14. A low investment that will yield high returns. Transform your mindset about promoting and marketing your brand. 
Branding and marketing doesn’t have to give you a headache. 
Searching for and connecting with your ideal audience shouldn’t feel like attending a series of several bad blind dates. 
Stop feeling under dressed for the occasion.

Jump in and take the challenge. Click here to take the 17 Ways to Boost Your Brand in 2017 Challenge
When you sign up for the Brand Challenge you will gain access to my secret group Make Your Mark. 
I hope to see you on the 17th. 

Balance. (FYI This is Not A How To)

If you came to this post seeking advice from a sage you’re in the wrong place. This is the Neophyte Author talking to you after all. 

What I offer in this post is a confession. I have been so unbalanced that I have accomplished a lot less than what I set out to accomplish.

In an attempt to establish and brand Inheritance Books I have neglected other things namely my personal brand.

How could that happen?

Well, I‘m not really sure how it happened. As I plotted and planned how to build my new company, which is now a year old I also bit off more than I could chew.

Do I regret it? No way. Within one year of business I released a book, started coaching other authors in the areas of marketing and writing, but where does that leave me?

For a moment I felt lost and I had some personal stuff going on that was trying to dim my light and as the to-do list got longer I stopped doing what I was supposed to do for me as an author.

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Many questions came to my mind during this process and they might be coming to yours as well, so here’s what I know, what I still don’t know:

Is a personal brand and business brand necessary?

For me yes. For you maybe. It all depends on your ultimate goal. I am an author and I run an independent publishing company. Eventually (actually very soon), I’ll be publishing other authors, so Inheritance Books must become known as a company that provides content that edifies and entertains. I still want to continue to write and that is separate from the company. I already have a tribe and you all may not want everything that Inheritance Books offers, so I have to build a tribe for Inheritance Books (and thank you to those who are supporting us).

Does balance actually exist?

I don’t know. With two kids who are in every class that requires them to be on the stage and requires me to be in either the audience or back stage there are some days I can’t do business. With a husband who is not a creative and doesn’t get what I do there are some days that I can’t do business. With a whole other career as an educator there are some days that I can’t do business. Currently I’m playing tug of war and I just decided I am going to win, by creating this balance that is highly sought after and rarely found. 

Is there anything I can do to get close to being balanced? 

Get organized. Get a planner and actually use it. Use your smart phone for more than posting on social media. Set reminders. Then let go and let it flow. 

Have you been struggling to find balance in your life? What do you do to keep everything in order and get stuff done? 

If you’d like to work with me send an email to nigeria@inheritancebooks.co to book a Publishing Pow-wow (for authors) or a Monster Manifestation Session (for creative entrepreneurs and digital brands and businesses. Visit Inheritance Books for more information. 

#WriterWednesday: Periscope for Writers Branding and Building a Community

Just when you think you’ve gotten a handle on your social media management another app pops up. I’ve never really done a post about social media before, but I really want to talk about this new app, Periscope ( I LOVE IT).

What is it?

Periscope is an app for streaming live video. As you record your followers can tune in. They can comment on the broadcast periscopeas you stream and they can share your broadcast with their followers on Twitter or their followers on Periscope. Within the app the replay of your broadcast is only available for twenty-four hours. There is another app called katch me  or periscopevault.com in which your broadcasts can be replayed. 

Is it for Writers?

Yes!!! It’s your own channel. You can talk about your books, talk about writing, talk about crocheting. Whichever way you use it make sure that your scopes are consistent with your brand. I write Christian Fiction, so it would be totally crazy for a viewer to log on and find me on there talking about how worried and stressed out I am. I’ve basically been dividing my ‘scopes into book ‘scopes and my faith ‘scopes. I am not too technical with my ‘scopes, but there are several others who you should follow that are using Periscope to build there brand and share their brand message. 

Building a Community

Since Periscope is so new you can establish you own community and expose your work to new readers. Periscope is not dependent on your Facebook friends following you or your followers from any other network. This is a place for you to network with new authors and readers. Hashtags are currency on Periscope. Add hashtags to the title of your broadcast to put yourself in front of new a readers. Be sure to engage with the viewers as they comment on your post. 

I Don’t Want  to Set Up a New Account

You don’t have to. Periscope is connected to Twitter. You don’t need to establish a new profile and every time you ‘scope the app automatically sends out a tweet to your followers. So, you don’t have any excuses. 

Who to Follow

So, you want tips on using Periscope. ]If you’re on there already but expand your network and community or you want to get a feel for the app before actually ‘scoping follow the people below. Of course you’ve got to follow The Neophyte Author.

@NewNigeria

Tiphani Montgomery @TiphaniMontgomery (entrepreneur)

Shelley Hitz @shelleyhitz (author coach)

Lashaunda Hoffman @SORMAG (author coach and book promoter)  

Are you on Periscope? Drop your handle below and what you ‘scope about in the comments.