Nigeria Lockley

A new voice in the world of Christian Fiction

#WriterWednesday I’m Into Distribution: Do You Need to be in a Bookstore to Sell Your Books

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Why did you become an author? To sell books or see your books in a bookstore? We all want distribution, nationwide distribution, but does being in a store actually sell your books? 

With my latest release, Pursuing Your Passion in a Godly Fashion, I attempted to answer my own question. I didn’t do what I would typically do, put it on sale through Ingram for distribution purposes, instead I put it on sale on Gumroad and directed all traffic there. 

Initially, there were only a few pre-orders, but since it’s release at the end of October I’ve sold almost 100 books and shipped them across the country and internationally. Now maybe to you 100 books isn’t a lot, but since according to Bookscan most books don’t sell more that 250 copies within the first year of its release I’m good. 

So, do you need major distribution? According to one my students if your book isn’t in stores then you’re not doing good. You may be of a similar mindset, but that’s the wrong mindset. If a bookstore doesn’t have my book when a customer asks for it they lost a sale. While I’ve built in exclusivity for my book and I am able to keep a majority of the money from the sale. 

A bookstore doesn’t sell your book, you sell the book, your marketing efforts sell the book, readers who recommend your book sells your book. With the whole world at your fingers, literally it’s time for you to be like me–I’m into distribution. 

Is this what your dream really is?


Why sell your book to a bookstore for a deep discount with no guarantee that the book will ever leave its shelf? If you can partner with an independent bookstore that’s going to help you move the books great, but if your book is just going to become another book on the shelf–I wouldn’t recommend it.

I don’t know if I’ll ever go back to the traditional model. My ebook will still be available on Amazon, but I’m enjoying the liberty (and my dinero). 

You may be wondering what I’ve been doing to move Pursuing Your Passion in a Godly Fashion. Well, I’ll tell you what I’ve been doing: 

1. Praying. I made sure this book was soaked in the Holy Spirit. 

2. Working my marketing plan. 

3. Praying. 

Now if you need help any of these I got you–Pursuing Your Passion in a Godly Fashion: Prayers for Creative Christians and Entrepreneurs will teach you how to pray over your passion instead of slaving over your passion and if you want to work with me on your marketing, writing, or both book a Publishing Pow-Wow NOW and #getyourInheritance 

So, what’s it going to be? Is it a must for you that your book is seated on a shelf in a bookstore or are you open to exploring your option? 

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