This post is partially personal and partially inspired by last night’s episode of MaryMary. Yes, I watch MaryMary (we all need deliverance). Now, let’s get to the point at hand–and it is sometimes a point of contention for Christians in business–the dollars and the cents.
We’ve all experienced that lull in sales or a lack thereof that makes you go, “What the…” Then you ask yourself why am I doing this, and then you ask you best friend why am I doing this, and then you ask God why am I doing this. Lastly, you wonder should I continue.
When you’re not making dollars does it make sense?
It seems to all stop making sense at that point, but I’ve got the answer for you and it comes from Tina Campbell’s very transparent moment on last night’s episode of MaryMary. Last night Tina confessed that the first leg of her tour had not made any profits. Not one of the shows she’d booked had sold out and thus she was unable to churn a profit. That seems impossible and highly unlikely for a star, but it happened and if it happened to her it can happen to us or has already.
It happened to me.
I was scheduled to teach a workshop that was widely publicized and well promoted I thought, however in the end only two or three people showed up. The first person was an older woman who really wanted to discover who Christ was. There was another author conducting the workshop with me and we both sat side by side and ministered to her. We never led our workshop that day, but God’s work was performed and we did sell books to the small crowd that came through.
Did we earn big bucks that day? No. We earned a few dollars, but it all made sense in the eternal scheme of things. God’s work was performed.
Now, that’s not to say you shouldn’t earn a profit from your Christian business. I’m not that type of Christian. I don’t believe in the poverty gospel, nor do I partake in the I should n’t want gospel. Yes, I need to want less of the world’s goods and you do too, but there are too many times that God has promised to give me the desires of my heart for it to makes sense that I run a business and not expect a profit.
Did I stop because I took an L that day? NOPE and neither did Tina.
What should you do to make more dollars so this whole thing makes sense?
- Pray for prosperity and promotion. The Bible tells us it doesn’t come from the east, west, or south, but from God and you can’t get something from someone you’re speaking to.
- Promote. Promote. Promote. Promote yourself and pay for promotion. Also don’t be afraid to book a strategy session with a coach.
- Redirect your energy to places where it is more effective. If you’re not getting a response from Facebook it may be time to check out other social media sites to build and create your following.
- Cut costs where you can. I am not saying do it all or waste your time trying to learn how to do it all, but if you can design a business card you can design a flyer and bookmarks. Save those dollars for ad space or to pay a promoter.
- Keep on doing what you do with the utmost confidence in the Gift Giver, Jesus Christ and confidence in His word–the gift He’s given you is good and it will make room for you. It may take others a while to come to that realization, but you keep working until they do.
Got suggestions on how authors and other creatives can earn a profit? Drop them in the comments below.
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