This week the Neophyte Author is on tour–virtually. So, what better topic to discuss than organizing a virtual book tour.
Let’s break it down a bit for those who don’t about Virtual Book Tours. A virtual book tour is when an author visits blogs, radio shows, writes guest post, etc. to share their latest work with readers during a specific period of time. The length is up to you–one week, two weeks, a month.
- Organize, organize, organize. If you’re not well connected in the publishing world or know a bunch of bloggers and radio show host then you’re going to have get organized, well in advance. Most bloggers schedule posts in advance and they are not going to break their timeline for you.You need to start arranging the tour six months in advance.Don’t any bloggers or want to step outside of your comfort zone visit Book Blogger Directory to find bloggers in your genre.
- Also, be prepared to be rejected. Some bloggers will not want you, your content, or book. If you’re going to be spending money on this tour you better be prepared to spend time putting this tour together.
- Beware of sites in which you have to pay to be featured on their website. Yes, this a promo tour and sometimes you have to pay for promotion, but paying to be featured on a blog is a little sketchy unless that blogger has a huge audience with some guaranteed results.
- Create graphics for free using Pic Monkey or Ribbet.
- Select several different excerpts so that your fans, followers, and friends can have a rich experience while following the tour.
- Know your purpose. A blog tour is to create awareness and announce your presence. Don’t go crazy if after you’ve organized this phenomenal tour the only person who buys a copy of your book is your grandmother in Toledo. People cannot purchase something that they don’t know about. A Virtual Book Tour is your introduction to them.
Have you organized your own virtual book tour before? Share your experiences in the comments. If you haven’t tried one yet make sure you come back and let me know how it goes.