The Neophyte Author is excited to present a woman who went into business to dispel the myth that black businesses have horrible customer service. This week’s “More Than” Monday feature is a sweet treat coming from a mom who demonstrated the characteristics of a Proverbs 31 woman when it came time to provide for her family. Nigeria Rolling-Ford owner of Couture Cake Boutique, LLC shares how to overcome when you feel like giving up and the process of re-branding, which is something important to consider when trying to elevate your business or stand out from the crowd. Not only is Nigeria a great baker she’s my name twin (LOL).
What motivated you to start Couture Cake Boutique?
Couture Cake Boutique began with the realization that my family’s financial needs outpaced what we were currently earning. We would soon have a high school senior that would need a ton of financial help and I needed to generate more income by doing something that I loved to do.
Your company recently underwent the process of rebranding–can you explain what that is and what prompted you to do this?
Yes. Rebranding is when a business changes their logo, mission statement, and/or advertising with the goal of taking the business to another level.
My rebranding began in January of 2014. As I mentioned earlier, when I began this business it was more out of a financial need. However, as my customer base began to explode through word of mouth and social media, I decided to make a real go at it with the hopes of being able to one day leave my day job and focus solely on Couture Cake Boutique.
How do find time for yourself in the midst of running your own business, running a family, and working full-time?
I multi-task. Those of us who are moms or actually anyone in today’s fast-paced world knows what it means to wear multiple hats. I have extended hours and am always available to return a request for a quote or question from a client simply due today’s technology.
Has there ever been a moment in which you considered giving up? How did you resist that feeling?
Yes. I recently took on a job that was larger than I could handle. This particular job simply did not turn out well and I was crushed. I wanted to all but hide under a rock. But, I learned what my limits are. The very next day my phone began to ring off the hook with potential business. Lol. We don’t actually have phone hooks anymore.
What advice would you give to any woman who desires to be “more than”?
My advice to any woman who desires to be “more than” is to simply be more than. Sometimes if you walk in the actions of what you want to be, you will find that you have become just that.